Saturday, August 3, 2013

Aloha Spirit

Every company has a culture: a blend of values, beliefs, behaviors, systems, symbols, and habits. The culture affects the way people and groups interact within the company, with their clients, and with their investors. King's Hawaiian embodies the Aloha Spirit in all they do, an expression of caring and sharing that is an essential part of island culture. Aloha in the Hawaiian language means affection, peace, compassion and mercy.

I had the great pleasure of working with some of the folks from King's Hawaiian as well as some of the creative staff at the Buddy Group on several photo shoots. The Buddy Group is an interactive advertising agency, specializing in online marketing strategy, online video production, and web and user interface design. And what a team King's Hawaiian and the Buddy Group make! Both truly believing that collaboration and excellent customer service are the cornerstones of any successful business.

King's Hawaiian is known for its soft, fluffy, light, and delicately sweet bread and rolls. From its humble beginning in the 1950's in Hilo, Hawaii, the company grew. Because of it's huge popularity they expanded to Honolulu. Islanders and tourists alike sent loaves to family and friends in the mainland, and in the 80's King's Hawaiian came to Torrence, California, and opened a huge new bakery.

Today there products are sold throughout the US and their slightly sweet bread and rolls have become popular favorites. My 7-year-old great niece and 5-year-old nephew absolutely love this bread, and were thrilled when I brought them several loaves after the shoot. They didn't bother with butter, jam, or peanut butter, but ate the rolls right out of the package! Hmmmmm, I guess     
                                                                 there's something to be said for that!

On the set at the Buddy Group. Prop tables in the foreground. 


All photos copyright Alan DeHerrera 2013.